Riddell Precision-Fit technology debuted in 2017 and quickly became the industry-leading helmet offering for NFL and elite NCAA programs because of its best-in-class interior fit and protection system. In fact, their Precision-Fit helmets are custom-fit to players heads, which not only makes them extremely comfortable but also beneficial to player performance. Riddell deployed 3D depth-based scanning devices to sales representatives to capture players head shapes and ultimately create the custom-fit football helmets.

Riddell’s goal, however, is and has always been to deliver elite player protection to athletes everywhere, so it was important for them to be able to extend their Precision-Fit helmet offering to all levels of competition, including smaller college programs and high schools. But reaching these markers would require Riddell to significantly increase their number of depth-based scanning devices. This initiative was going to be expensive and operationally challenging because it required extensive sales rep training.